The Influence Panel Privacy Notice

Who are we?

We are Action for Children (“we” “our” “us” or “Action for Children”).

Toluna are an online data collection group focused on providing high-quality market research data to its clients and manage this site and the surveys on behalf of Action for Children.

What is our Privacy Commitment to you?

We respect your privacy and are committed to protecting your personal data. This privacy notice describes how we collect, use, share and secure personal data you provide on  (the “site”) when you become a community member and participate in surveys and/or research studies (“surveys”) It also explains your privacy rights and how laws that are applicable to you may protect you.

What personal data do we collect about you and how do we use your personal data?

Community Members

When you agree to become join the Influence Community Panel you are able to participate in our surveys. We will ask you to complete the registration form on the site. As part of your registration, you will provide us with your Identity data and Contact data and we will through your participation in the Surveys obtain certain other data about you, such as; Demographic/Profile data, Technical data and Pseudonymised data.

We use your Identity data and Contact data for:

  • Contacting you for any reason connected with your panel community membership;
  • Sending you invitations for your participation in surveys - to ask you if you are interested in participating in our upcoming surveys.

We may from time to time ask you to provide us with Special Categories of personal data about yourself for specific surveys and if required by applicable law, we will ask you for your consent before processing such Special Categories of personal data.

Categories of personal data we may process about you

  • Identity data – name (includes first, last, maiden and married names), date of birth, marital , gender, panellist id and username.
  • Contact data – postal address, email address and telephone number.
  • Special categories of personal data – religion
  • Demographic/Profile data - interests, preferences, feedback and survey responses and including, but not limited to; age, marital status, gender, birthday, household size, income, education and employment .
  • Technical data includes internet protocol (IP) addresses, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Pseudonymised data” is identifiable data as unique identifiers such as panellist ID’s are used, however direct identifiers, such as; name and Contact data are removed.

Who do we share your personal data with?

All of the responses we collect from you via our surveys are provided to us in aggregate or pseudonymised form. This means that information is provided about groups of individuals and not on an individual level but may include Pseudonymised data. 

As Toluna is our data processor and provides the platform, upon which the site is hosted, Toluna processes all personal data we process about you as part of your community membership. We require Toluna to respect the security of your personal data and to treat it in accordance with the law. We do not allow Toluna to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Though we make every effort to preserve your privacy, we may be required to disclose your personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Do we transfer your personal data to other countries?

From time to time your personal data is transferred from a Toluna company that is located in the Europe to (and/or accessible in) a country that has not been recognised as providing equivalent protection that is outside the European Economic Area. Toluna has put in place transfer agreements using the standard contractual clauses for the transfer of personal data to third countries as decreed by the European Commission.

Toluna uses Amazon Web Services (AWS), located in Ireland, to provide hosting and backup services.

Toluna USA Inc., - EU-U.S. Privacy Shield Framework

Toluna USA Inc., (“Toluna USA”) is a member of the ITWP group of companies and all data that Toluna uses are accessed by Toluna USA for the purposes of supporting the management of the community management. Toluna USA recognises that the EEA have established strict protections regarding the handling of personal data from the EEA, including requirements to provide adequate protection for such personal data transferred outside of the EEA. Toluna ensures that it provides adequate protection for certain EEA personal data about individuals (including about you and Toluna corporate clients, suppliers, business partners, job applicants and employees. Toluna USA has therefore elected to self-certify to the EU-US Privacy Shield Framework administered by the US Department of Commerce ("Privacy Shield"). Toluna USA adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement, and Liability. If there is any conflict between the terms of this privacy notice and the Privacy Shield Principles, the Privacy Shield Principles shall govern.

For the purposes of enforcing compliance with the Privacy Shield, Toluna is subject to the investigatory and enforcement authority of the US Federal Trade Commission. For more information about the Privacy Shield, see the US Department of Commerce's Privacy Shield website located at To review Toluna’s representation on the Privacy Shield list, see the US Department of Commerce's Privacy Shield self-certification list located at

What Cookies do we use on the site?

Cookies are used on the site to distinguish you from other users of the site, helping us to provide you with a good experience when you browse our site and allowing us to improve the site. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy

What other Tracking Technologies do we use for surveys you participate in and for other purposes?

Log Files

As is true of most websites, we gather certain information automatically and store it in log files. This information may include Internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or click stream data. we may combine this automatically collected log information with other information we collect about you. we do this to improve services we offer you, to improve analytics, marketing, and site functionality.

We shall do everything we can to ensure that the Technology is safe, secure and does not cause undue privacy or data security risks and we shall use and distribute the Technology in a professional and ethical manner and in accordance with (a) this privacy notice, (b) any other statements and/or disclosures made by us to you and (c) applicable laws and market research codes of practice.
In the event that we discover or learn of any unethical conduct in connection with the use of the Technology, or that the Technology is being used in a manner that is inconsistent with the statements and/or disclosures made by us to you or is in breach of applicable laws and the market research codes of conduct, we will take immediate action to prohibit such unethical conduct and to ensure the proper administration of the Technology.

How do you access your information; use the member services area and/or update, correct or delete your information?

You may access, correct, or request deletion of your personal data, or terminate your membership by logging into your Community Account. By following the appropriate directions, your information should be automatically updated in our database. For these purposes, and if you are unable to correct your personal data yourself via your Community Account you may write to us at the postal address found at the end of this Privacy notice, or contact us by email at We will respond to all requests within a reasonable timeframe.

How do you terminate your panel community membership?

If you terminate your membership, we will no longer use your Identity data or Contact data, except for archival purposes and we will process your personal data in accordance with our backup procedures, your personal data are eventually destroyed in accordance with our data retention policies and we will continue to employ the security procedures and technologies to keep your personal data safe.

If you choose to end your membership with the Community, or to require us to cease processing your personal data, you may automatically discontinue your membership by clicking Unsubscribe in the footer of our Homepage. By following the appropriate directions, your record will be marked as "do not contact", and you will no longer receive communications from us. As an alternative, you may send an email directly to requesting to be removed. Email links are provided on the site so that you may contact us directly with any questions or concerns you may have. Each email we receive is read and responded to individually. In most cases it will take 2 to 3 days to process this change, but please allow up to two full weeks for your status to be finalised. In the meantime, you may receive emails from us.

How do you ask a question or make a complaint?

You can direct any questions or complaints about the use or disclosure of your personal data to our Privacy Contact. We will investigate and attempt to resolve any complaints or disputes regarding the use or disclosure of your personal data within 30 days of receiving your complaint.

What data security measures do we undertake to protect your personal data?

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator or supervisory authority of a breach where we are legally required to do so.

What are our data retention and destruction policies?

How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances you can ask us to delete your data: see the section entitled Your legal rights if you are in the EEA below for further information.

As the results of the surveys and other aggregated or Pseudonymised data are used for research and/or statistical purposes, we and other third parties may use this information in accordance with the terms indefinitely without further notice to you.


From time to time we may offer visitors the ability to voluntarily link to other sites. We do not review and are not responsible for, the content or effect of the privacy policies of these sites. 

It is important that the personal data we hold about you is accurate and current. Please keep your Account details updated if your personal data changes during your relationship with us.

Your legal rights if you are in the EEA

You have the right to:

  • request access to your personal data and we may conduct ID checks before we can respond to your request.
  • have your personal data erased, corrected or restricted if it is inaccurate or requires updating. You may also have the right under certain circumstances to request deletion of your personal data; however, this is not always possible due to legal requirements and other obligations and factors. You can update your account information via your Account or by contacting us at the address given below.
  • object to the processing your personal data if we are not using your personal data for the purposes set out in this privacy policy.
  • have your personal data transferred to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • make a complaint at any time to a data protection regulator. For more information about your information rights please visit However, appreciate the chance to deal with your concerns before you approach the data protection regulator so please contact us in the first instance.


What are the legal bases we rely on when using your personal data?

The law on data protection in the EEA sets out a number of different reasons for which a company that is processing personal data may collect and process such personal data, including:

Consent – In certain cases, we collect and process your personal data with your consent e.g. when you participate in surveys.

Contractual obligations – In some circumstances, we need to process your personal data to comply with a contractual obligation e.g. when we use your personal data to send you your rewards.

Legal compliance – If the law requires us to, we may need to collect and process your personal data in response to lawful requests by public authorities or if e.g. we believe in good faith that disclosure is necessary to protect our rights, to protect your safety or the safety of others, to investigate fraud or breaches of our site terms, or to respond to a government request.

Legitimate interest – In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests e.g. using the results of the survey.

Who is the data controller?

Action for Children is the controller and responsible for your personal data.

We have appointed a Information Governance Officer (IGO) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the IGO using the details set out below.

Changes to the privacy notice and your duty to inform us of changes

This version was last updated on the date at the top of this privacy policy.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page prior to the change becoming effective.

It is important that the personal data we hold about you is accurate and current. Please keep your Account details updated if your personal data changes during your relationship with us.

Privacy contact details

You may contact us by writing to:

The Information Governance Officer

Action for Children

3, The Boulevard

Ascot Road,
WD18 8AG